Journalists have known for decades what anyone who tries to do so finds out pretty quickly: it’s hard to sell a diamond for anywhere close to what you paid for it. But if you need cash and fast...what’s to do? Enter CubicZirconia.com's "Diamond Downgrade" program, which allows you to keep your jewelry, just sell the diamond for fast cash at a fair price, have it replaced with our 5A/AAAAA cubic zirconia...and be assured that no one will ever know the difference.

Over time any sterling silver jewelry piece exposed to air will tarnish by changing colors. Yes: ALL sterling silver jewelry will tarnish/discolor over a long enough time. But that is not to say sterling silver will ‘tarnish quickly’ in a general sense or that it will tarnish with normal wear for one wearer during their years of wear. Allow us a minute or two to explain the factors that will cause our sterling silver jewelry to tarnish more quickly than it should.

Sterling silver will tarnish more/more often over time than 10 karat gold, which is more susceptible to tarnishing than 14 karat gold. 14 karat gold is itself more likely to become tarnished than 18 karat gold. Here's why...and what it means to you as a jewelry buyer.

Did you know the most popular size of accent “melee” stone in jewelry is the 1.00 millimeter (1mm) diameter round cut stone? It’s probably not because there’s anything inherently better about the size, but that size side stone just seems to have evolved as a standard in the jewelry industry over hundreds of years. Read more about this interesting phenomenon here. Oh yes, and if you happen to be part of a college dance team with a design in your mind for making a blingin’ faux-diamond bikini uniform for the squad, you can buy our flawless, AAAAA diamond-quality 1mm round cut melee accent stones at wholesale prices of less than a penny a piece (without being a credentialed jeweler). Please send pictures, when finished. In all seriousness, anyone can buy our stones at wholesale prices without being in the jewelry business— not just dance team members.

Our average markup for gold, palladium, and platinum is 20-40% less than the industry standard for precious metals jewelry. We invite you to compare our precious metals jewelry prices with other jewelers and you’ll see that, gram for gram in gold, palladium and platinum cubic zirconia jewelry, we offer the best prices for the highest-quality cubic zirconia jewelry manufactured anywhere. Why can we say that with 100% confidence? Part of it is because of the difference in precious metals markup, but it’s also that we have designed our shopping experience to be fair. Permit us a short explanation, please?