Welcome to v23 of the new and improved CubicZirconia.com! Online since 1999, The Clear Choice for Cubic Zirconia ™ now serving you better. Celebrate with special savings

Today we’re sharing a brief roundup of some of the more common scams, deceptions, manipulations and money-grabbing tactics used by unethical jewelers that give our industry a bad rap. We wanna arm you with the knowledge that each of these common scams and unethical business practices exist...because, once you see it, you can’t UNSEE IT. In some cases, police and governments have gotten involved. But in most cases, it’s up to ethical jewelry companies to call out the bad actors in our industry.  We hope this 5 minute read can give you the info to spot these shenanigans, and we can rest assured that our friends and customers won’t be deceived (again).

Why are CubicZirconia.com clearance jewelry pieces so much less expensive than our normal website retail prices for the same item? Actually, there are three (3) reasons...

Take a look at the Google Trends for “cubic zirconia” (what we make and sell) versus “fake diamond”, “man made diamond” and “artificial diamond”. What's more popular? Fake diamonds Artificial diamonds Man made diamonds Cubic zirconiaHere's what the Google search research says...

"I’m a beginner at poker”, she said before we started the game. Then she took all my poker chips (it seemed like she KNEW WHAT CARDS I WAS HOLDING!)-- plus three flawless 3 carat stones the game observers at the same party believed were genuine diamonds worth hundreds of thousands of US dollars. My super sneaky wife is the reason why. Here's the story...Plus I'll explain how if you ever lose a single stone you purchased from CubicZirconia.com, it won’t be expensive to replace.