Journalists have known for decades what anyone who tries to do so finds out pretty quickly: it’s hard to sell a diamond for anywhere close to what you paid for it. But if you need cash and fast...what’s to do? Enter CubicZirconia.com's "Diamond Downgrade" program, which allows you to keep your jewelry, just sell the diamond for fast cash at a fair price, have it replaced with our 5A/AAAAA cubic zirconia...and be assured that no one will ever know the difference.

Diamonds are universally measured against the “4C’s standard”: Cut, Color, Clarity and Carat Weight. All these characteristics can also be found in top-quality cubic zirconia stones, such as those manufactured for use in our CubicZirconia.com finished jewelry and sold through our website. In this blog post, let’s discuss how these two stones compare. The more perfect the diamond, the harder a jeweler has to work to determine if it's really a diamond...or one of our cubic zirconia stones!

Customers hoping/expecting to replace an inexpensive but flawless and colorless 5A CubicZirconia.com CZ center stone with diamond at some point in the future commonly ask us if it is possible for us to make our jewelry with a only the largest stone being cubic zirconia while natural diamond accent stones (also known as 'side stones' or 'melee stones) are used in the remainder of the piece. Yes, this is possible. Here's the details.

We do not acknowledge any independent, industry-wide and international authority on the making of diamond-quality synthetic cubic zirconia stones. That means anyone out there claiming to make a better stone or a "certified" stone may as well be making that claim up from thin air as far as we are concerned. Certification schmertification.

Well, the truth is, it wasn’t invented per se. Cubic zirconia is a naturally occurring substance. Some place its di...