If you’ve been in business long enough and have enough happy, satisfied customers…you’re bound to also have customers that think you’re a jackass. Not all businesses would read a bad review over the PA (Public Address) speaker system, but today we’re gonna do just that. Here's one of my favorite customer complaints…and my reply is not too bad either. -- Mr. Cubic Zirconia 

Most people reading this are likely gonna be familiar with well-known, so-called “traditional” Western wedding customs like the ring exchange  or the saying of the vows. Today’s article is NOT about those; instead, for those planning an upcoming wedding-- we wanted to give ya a short sip of some international inspiration to create the perfect wedding ceremony. Coins in her shoes? A rosemary wreath? Handfasting, lassos and "Mazeltov!"? Be warned: while each of these international wedding customs are popular in at least some places of the world, or among some ethnic cultures, subcultures or small groups-- and one or more of the team here at the CubicZirconia.com shop think each tradition listed is pretty cool-- we  can understand how some people might think at least some of these things are just plain weird. 

Beyond great entertainment that brought in $170+ million US dollars at the box office globally, few movies have been more influential in stirring a call for change than this 5-time Academy Award nominated film.  For humanity: the world became more aware of the human rights abuses, dangerous labor practices, terrorist funding, money laundering, and environmental destruction wrought by the mined natural diamond industry. For our business: new customers had yet another powerful reason to choose our 5A diamond-quality CubicZirconia.com CZ stones instead of buying a mined, natural diamond. For the marriage-minded, engagement proposal planner with a future fianceé on the fence about choosing natural mined diamonds or an alternative: he/she can simply have a movie night and watch Blood Diamond together (you won’t have to say much, and if you haven’t seen it…he/she will want to talk after watching). 

Today we’re sharing a brief roundup of some of the more common scams, deceptions, manipulations and money-grabbing tactics used by unethical jewelers that give our industry a bad rap. We wanna arm you with the knowledge that each of these common scams and unethical business practices exist...because, once you see it, you can’t UNSEE IT. In some cases, police and governments have gotten involved. But in most cases, it’s up to ethical jewelry companies to call out the bad actors in our industry.  We hope this 5 minute read can give you the info to spot these shenanigans, and we can rest assured that our friends and customers won’t be deceived (again).

Why are CubicZirconia.com clearance jewelry pieces so much less expensive than our normal website retail prices for the same item? Actually, there are three (3) reasons...