Our average markup for gold, palladium, and platinum is 20-40% less than the industry standard for precious metals jewelry. We invite you to compare our precious metals jewelry prices with other jewelers and you’ll see that, gram for gram in gold, palladium and platinum cubic zirconia jewelry, we offer the best prices for the highest-quality cubic zirconia jewelry manufactured anywhere. Why can we say that with 100% confidence? Part of it is because of the difference in precious metals markup, but it’s also that we have designed our shopping experience to be fair. Permit us a short explanation, please?

Have you ever heard of the "wedding tax"? It basically means that once a service provider, venue, product seller or renter hears the word "wedding", they charge more. Much more.Almost every product and service provider does this...but here's three places where something for your wedding will actually be cheaper in 2018 than it was 5 years ago in 2013.

Update October 2024: We are still unable to make our products out of palladium. Jewelry makers have been priced out...

This white metal is a perfect combination of price, beauty, and durability in jewelry. Let's compare palladium to sterling silver, white gold, and platinum

Explore the simple math of what's possible with savings of Cubic Zirconia vs Diamond for alternative engagement rings: car, wedding, honeymoon, college fund?