Sorry, but in most cases “grandma’s jewelry organizer” where everything is jumbled together is a BIG NO-NO. Be aware of what other objects that you/your jewelry may come into contact with and store your rings, earrings, pendants and more safely with these jewelry storage tips.

The Moh's Scale of Hardness ranks minerals, gemstones, metals and other materials based on what material scratches what other materials, and what materials are scratched by it in return. Basically, a material can be scratched by anything ranked above it and can scratch anything ranked below it. This is important because you're going to learn how to mostly prevent the #1 reason fine precious metal jewelry becomes damaged and doesn't last the lifetime you expect it to last!

Journalists have known for decades what anyone who tries to do so finds out pretty quickly: it’s hard to sell a diamond for anywhere close to what you paid for it. But if you need cash and fast...what’s to do? Enter CubicZirconia.com's "Diamond Downgrade" program, which allows you to keep your jewelry, just sell the diamond for fast cash at a fair price, have it replaced with our 5A/AAAAA cubic zirconia...and be assured that no one will ever know the difference.

Our average markup for gold, palladium, and platinum is 20-40% less than the industry standard for precious metals jewelry. We invite you to compare our precious metals jewelry prices with other jewelers and you’ll see that, gram for gram in gold, palladium and platinum cubic zirconia jewelry, we offer the best prices for the highest-quality cubic zirconia jewelry manufactured anywhere. Why can we say that with 100% confidence? Part of it is because of the difference in precious metals markup, but it’s also that we have designed our shopping experience to be fair. Permit us a short explanation, please?

I write to you in the spirit of collegiality, and with all due respect for your company in the jewelry industry, from the law offices of Dewey, Cheatem, & Howe on behalf of my clients, the Transatlantic United Retail Diamond Sellers. As the world's largest association of retail store jewelers, my client objects to your omission of such retailers from your low-price, quality jewelry sales business plan, and doubly objects to the use in your company’s man-made stone marketing of terms “diamond-quality”, “visually indistinguishable from diamond to the naked eye”, or “diamond-equivalent” (terms which have not been approved for use by the self-elected governing body of this association, of which you have refused to become a member despite our repeated invitations).