"Blood Diamond" movie and Blood Diamonds IRL: 15 years later, the truth
Beyond great entertainment that brought in $170+ million US dollars at the box office globally, few movies have been more influential in stirring a call for change than this 5-time Academy Award nominated film.  For humanity: the world became more aware of the human rights abuses, dangerous labor practices, terrorist funding, money laundering, and environmental destruction wrought by the mined natural diamond industry. For our business: new customers had yet another powerful reason to choose our 5A diamond-quality CubicZirconia.com CZ stones instead of buying a mined, natural diamond. For the marriage-minded, engagement proposal planner with a future fianceé on the fence about choosing natural mined diamonds or an alternative: he/she can simply have a movie night and watch Blood Diamond together (you won’t have to say much, and if you haven’t seen it…he/she will want to talk after watching). 
Between a rock and a hard place
The discussion with your future spouse about a non-diamond engagement ring can be a tough conversation when society has a certain expectation but you want to do something different. We call it being "between a rock and a hard place". This article will provide a few ideas and resources to help couples talk through the options for a non-mined-diamond alternative. Just as you can create your own wedding experience, you can choose an engagement ring that actually reflects your values-- individually and as a couple. And if you do it together, it's a great test-drive of many future values-driven decisions a marriage will be better off for if a couple makes together.
Choosing a Ring – A Shopper’s Point of View
So, you've found our website and you're getting ready to purchase a jewelry piece. Then you realize, "They have so many products! How in the world will I find what I'm looking for?" Lucky for you, we got the lowdown on how you can zero in on what you want from thousands of choices with just a few clicks - all from a shopper's point of view.