Sorry, but in most cases “grandma’s jewelry organizer” where everything is jumbled together is a BIG NO-NO. Be aware of what other objects that you/your jewelry may come into contact with and store your rings, earrings, pendants and more safely with these jewelry storage tips.

The Moh's Scale of Hardness ranks minerals, gemstones, metals and other materials based on what material scratches what other materials, and what materials are scratched by it in return. Basically, a material can be scratched by anything ranked above it and can scratch anything ranked below it. This is important because you're going to learn how to mostly prevent the #1 reason fine precious metal jewelry becomes damaged and doesn't last the lifetime you expect it to last!

Over time any sterling silver jewelry piece exposed to air will tarnish by changing colors. Yes: ALL sterling silver jewelry will tarnish/discolor over a long enough time. But that is not to say sterling silver will ‘tarnish quickly’ in a general sense or that it will tarnish with normal wear for one wearer during their years of wear. Allow us a minute or two to explain the factors that will cause our sterling silver jewelry to tarnish more quickly than it should.

Sterling silver will tarnish more/more often over time than 10 karat gold, which is more susceptible to tarnishing than 14 karat gold. 14 karat gold is itself more likely to become tarnished than 18 karat gold. Here's why...and what it means to you as a jewelry buyer.

Our average markup for gold, palladium, and platinum is 20-40% less than the industry standard for precious metals jewelry. We invite you to compare our precious metals jewelry prices with other jewelers and you’ll see that, gram for gram in gold, palladium and platinum cubic zirconia jewelry, we offer the best prices for the highest-quality cubic zirconia jewelry manufactured anywhere. Why can we say that with 100% confidence? Part of it is because of the difference in precious metals markup, but it’s also that we have designed our shopping experience to be fair. Permit us a short explanation, please?