The Moh's Scale of Hardness ranks minerals, gemstones, metals and other materials based on what material scratches what other materials, and what materials are scratched by it in return. Basically, a material can be scratched by anything ranked above it and can scratch anything ranked below it. This is important because you're going to learn how to mostly prevent the #1 reason fine precious metal jewelry becomes damaged and doesn't last the lifetime you expect it to last!

Sterling silver will tarnish more/more often over time than 10 karat gold, which is more susceptible to tarnishing than 14 karat gold. 14 karat gold is itself more likely to become tarnished than 18 karat gold. Here's why...and what it means to you as a jewelry buyer.

Our average markup for gold, palladium, and platinum is 20-40% less than the industry standard for precious metals jewelry. We invite you to compare our precious metals jewelry prices with other jewelers and you’ll see that, gram for gram in gold, palladium and platinum cubic zirconia jewelry, we offer the best prices for the highest-quality cubic zirconia jewelry manufactured anywhere. Why can we say that with 100% confidence? Part of it is because of the difference in precious metals markup, but it’s also that we have designed our shopping experience to be fair. Permit us a short explanation, please?

Anyone who says they can tell the difference with the naked eye (i.e. looking unaided, with no special tools or props) between a perfect mined diamond and the top-quality 5A Cubic Zirconia such as that we make and use in our jewelry is: lying only giving anecdotal evidence based on a flawed experiment set-up comparing diamonds to poor-quality CZ manufactured by companies trying to save money on quality.(i.e. not CubicZirconia.com cubic zirconia) trying to sell you diamond jewelry or some combination of the above. Allow me to explain...

Pink Gold: Popular Trend Will Become a Classic Pink gold is part of a hot trend in colored gold jewelry and accesso...